Snapell Pty Ltd · Reseller Agreement
Reseller Agreement
Last updated 14 June 2026.
Pre-launch draft. This Reseller Agreement is the draft we operate under while we onboard our first cohort of approved resellers. A lawyer-reviewed version, replacing this copy, is published before the marketplace goes live.
1. Who this Agreement is between
This Agreement is between Snapell Pty Ltd and you (an approved reseller on the Snapell marketplace). It sits alongside the general Terms of Use, Acceptable Use and Counterfeit Policy, and the IP Takedown Procedure.
2. Becoming an approved reseller
You must be a sole trader or registered company in Australia. You must complete our reseller onboarding (identity verification, business registration check, payment-method setup) before you can buy items. Snapell may approve or decline a reseller application at its discretion.
3. How buying works
When a seller accepts Snapell’s offer, the item is listed to approved resellers for a short window. You can buy an item in three ways:
- Manual buy: tap Buy on the item detail screen.
- Autobuy: set criteria (brand, item type, condition, maximum price) in advance and our system buys matching items on your behalf as soon as they list.
- Live feed: the in-app live feed shows items that opened in the current window so you can react in real time.
Items are sold on a first-confirmed-payment basis. Adding an item to a cart or starting a purchase does not reserve it.
4. Pricing, GST, and tax invoices
Snapell is an Electronic Distribution Platform under Australian GST law. Every price shown to you includes 10% GST. Snapell collects the GST and remits it on your behalf via quarterly BAS lodgement. For every purchase you receive a tax invoice showing the GST line and Snapell’s ABN. The invoice lives in your reseller dashboard and is emailed to you.
5. Payment
Your stored payment method is charged at the moment of purchase via Stripe. Stripe is the regulated entity for payments and holds funds; Snapell does not directly hold or move money in its own name. If your card is declined, the purchase does not complete and the item remains available.
6. Shipping and delivery
After a purchase, Snapell generates an Australia Post label and emails it to the seller. The seller drops the item at an Australia Post location within the shipping window. You can track the item from your reseller dashboard. Delivery times depend on Australia Post and the destination address you provide.
7. The Australian Consumer Law guarantees we extend to you
The ACL applies automatically to every transaction; you and Snapell cannot contract out of it. Our refund policy meets and exceeds the ACL floor. You are entitled to a full refund if any of the following turns out to be true within the dispute window:
- The item is counterfeit.
- The item is materially misrepresented compared to the AI appraisal.
- The item arrives damaged in transit beyond reasonable wear-and-tear.
- The item is lost in transit.
- The item fails an ACL consumer guarantee (acceptable quality, matches description, fit for purpose).
We do not refund for buyer’s remorse: ordering an item you change your mind about later is not grounds for a refund.
8. Raising a dispute
You have 2 business days from delivery to raise a dispute, except for counterfeit reports which we accept at any time the ACL allows. Disputes are raised from your reseller dashboard with photos and a short description. We acknowledge every dispute and aim to resolve them within 30 business days. If you are not satisfied with our decision you can escalate to your state or territory consumer-affairs body, or the ACCC.
9. Reseller behaviour
You agree to:
- Operate one reseller account per legal entity.
- Use the items you buy on Snapell for genuine resale, not for personal use or for laundering payments.
- Not buy items for the sole purpose of relisting them as "authenticated", since Snapell does not authenticate items.
- Honour your purchases and not weaponise the dispute system.
10. Reseller tiers and loyalty
Snapell operates a reseller loyalty system. Tiers are assigned based on long-run purchase volume, dispute rate, and platform standing. Higher tiers may receive earlier access to listings or other operational benefits. Tier rules can change; we publish changes in the reseller dashboard.
11. Counterfeits and infringing items
If you receive an item that you reasonably believe is counterfeit, raise a dispute with photos and a short description. Snapell investigates every counterfeit report. If the report is substantiated, you receive a full refund and the seller is IP-banned per our Counterfeit Policy.
12. Suspension and termination
We can suspend or terminate a reseller account that breaches this Agreement, the Acceptable Use Policy, or applicable law. We can also cancel an individual transaction where we reasonably believe the seller has broken their own terms. We give written reasons and a reasonable opportunity to respond unless we are required to act immediately.
13. Closing your account
You can ask to close your account at any time. Open purchases and open disputes must resolve first. Transactional records are kept (anonymised where possible) for 7 years to meet our tax record-keeping obligations.
14. Contact
Questions about this Agreement: resellers@snapell.com.